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The Effect Of Esports In Southeast Asia’s Economy

Posted 9th April 2018 By: Derpina    1986 Views


Esports News – Southeast Asia consists of 11 countries and those countries currently hold over 640 million people. Would you believe that 9.5 million of those people are esports enthusiasts, united under one common interest? It’s true. Southeast Asia has the fastest-growing esports audience in the world. In fact, the growing number is set to double by the year 2019.

Currently, there are 6 countries that contribute to the massive growth of esports in the region. Vietnam has 2.8 M (5.2%), Malaysia has 1.8 M (7.9%), Thailand has 1.1 M (3.7%), Singapore has 0.2 M (5.1%), Philippines has 1.4 M (3.1%), and Indonesia has 2.0 M (3.1%). These impressive numbers have convinced local and international companies to invest money in competitive gaming. In Malaysia, Singapore, and other countries that house high-tech establishments and big gaming hubs, academies have been established to teach aspiring esports players and competitors; the lessons include basic and complex strategies for competitive gaming.

Some say that the main reason for the unexpected hype surrounding esports in Southeast Asia is last year’s announcement of Olympic Council of Asia (OCA) that esports would become a medal event and competitive sport at the 2022 Asian Games in Hangzhou, China. According to the council, this is a way to promote and preserve the heritage and development of Asian sports, no matter what type of sports it may be. Esports was first added in the 5th Asian Indoor and Martial Arts Games (AIMAG) last 2017 to put to test the effectiveness of its mechanics and rules.

Business-minded perspectives

Game developers, sponsors, and players are not the only ones who benefit with Southeast Asia’s esports industry. The investors from big tech industries are also here to stay.

The CEO of Sea Group, a gaming and e-commerce company in Thailand has spoken regarding the penetration of esports in Southeast Asia. Mr. Nok Anulomsombut is delighted to say that: “We have seen a lot more positive acceptance and growth. It’s definitely picking up in Thailand, and people have already embraced esports as a sport. Now this year, we see that a lot of companies are trying to engage with the esports industry”.

Drew Holt Kentwell, the founder of marketing company Catalyst Esports Solutions, shared his insights regarding the possible effect of esports’ continuous growth in Southeast Asia, “Companies are now beginning to see the true potential of this region, given the rollout of new game platforms, new titles, and a rapidly growing audience. Current esports audiences are generally young, easily engaged, and ready to spend, and companies are just now starting to realize that this is a ripe and juicy market for their products.


Written by Derpina