Industry Crossover: Paris Saint Germain Acquires LGD Gaming
Posted 29th April 2018 By: Derpina    314 Views
Esports News – This year, the world will witness one of the best crossovers in sports and esports industries as Paris Saint Germain, French professional football club has announced a partnership with LGD Gaming, one of the fiercest Dota 2 teams in the running. This will go down in history as the first European football club to invest in the esports scene.
LGD Gaming is a China-based team and they compete internationally on Dota 2 Asia Championships, The International, The Major, and i-League. As the merge suggests, LGD Dota team will now be called as “PSG.LGD” and all the players will now wear PSG jerseys on the arena. However, it would only be a complete sponsorship with a slight change in the Dota 2 team’s brand image. There will be no changes in the roster and the team remains under the LGD management.
It’s also worth knowing that LGD is one of the best esports teams in the world, thanks to the top players such as Wang “Ame” Chunyu, Lu “Maybe” Yao, Yang “Chalice” Shenyi, Xu “Fy” Linsen, and Jian Wei “xNova” Yap. Recently, they emerged second place at the Dota 2 Asia Championships Major last April 7 and climbed up to the top eight spot of the DotA Pro Circuit Standings with impressive points. The team has a solid foundation for the upcoming major matches this year, with the International being the most anticipated. But the re-branded team of PSG.LGD will make it’s LAN debut at the Epicenter XL Major in Moscow at the end of April to bag a spot in The International.
Promoting the Dota 2 scene
According to both parties involved, this strategic decision is a way to expand the presence of both brands and esports in general to Asia, Europe, and other regions where Dota 2 is popular. Fabien Allègre, director of merchandising and diversification of Paris Saint-Germain Football Club, is quite happy with the acquisition of LGD Gaming since they are once again the first-ever European football club to invest on Dota 2, he shared: “With an average of over 500,000 players simultaneously connected, Dota 2 is one of the most popular esports games, especially in Asia, a strategic region for PSG. Driven by the ambition of the club and our confidence in our partners LGD and Webedia, we are determined to make this commitment a success.”