Sport1 & Blizzard Teams Up To Stream OWL In Europe
Posted 31st January 2019 By: Derpina    113 Views
Esports News – The second season of the Overwatch League is almost a breath away. And as part of the league’s preparation, Blizzard Entertainment is starting to cross borders to reach as many fans, players, and communities as possible. Other than the recent partnerships with ESPN, Disney & ABC, the league is now teaming up with German television channel Sport1 to air the second season of OWL on live TV in Germany, Austria, and Switzerland.
The Overwatch League, which kicks off on February 14, will be available for streaming on the same day. The regular season, playoffs, and finals are all included in the package.
The partnership between the two companies will run for 2 years. Sport1 will have a separate platform called eSPORTS1 to introduce a linear TV channel for the Overwatch League and Overwatch World Cup, as well as other titles including Hearthstone, League of Legends, Dota 2, CSGO, and FIFA 19.
Esports1 will be the first channel for German-speaking regions with esports coverage and broadcasting channels. This is a brave move for the company since esports channels have not always been successful. Many European broadcasting companies had to shut down their TV operations after 1-2 years in business.
Notwithstanding what’s at stake, Esports1 plans to distribute their channels and content. The pay-TV channel will be available via Vodafone, Telekom, Unitymedia, 1 & 1, T-Mobile Austria, A1 Telekom, UPC Switzerland, and Zattoo platforms. The new channel’s 24/7 program includes at least 1,200 live hours of high-profile international and national esports events, as well as highlights and self-produced magazines. For mobile users, all contents are also accessible on the platform’s esports app.
The partnership was spearheaded by Jamie Pollack, Blizzard Entertainment’s Vice President of Business Development and Media Rights, and Daniel von Busse, Sport1’s COO.
In an announcement, Pollack expressed his excitement and gratitude towards the deal, “Germany has always been a top market for Blizzard games, and as such, it is very exciting to work with Sport1…Being a part of the new channel perfectly aligns with our goal to increase reach and make the Overwatch League and Hearthstone esports more accessible to German fans.”
Busse, on the other hand, put an emphasis on Blizzard’s global position and how it can benefit them, “With its strong global positioning as one of the most prestigious developers and marketers of entertainment software, Blizzard Entertainment is an optimal partner for our new channel ESports1”.